You’ve got the superior product or service. You have an amazing website. You even have the best customer service around. Unfortunately no one knows you exist, and there’s a reason for that; with over 110 million public websites out there, there’s a good deal of competition in just about every known niche. That’s why it’s important to not only set your website apart from its competitors, but increase its overall visibility through online marketing .
There was a time when purchasing a quarter page in the local newsletter equated to targeted marketing. Not anymore. An effective online marketing campaign can be directed at your target demographic, and provide you with the analytics that show who came to your site when, how long they spent there, and where they came from. Most importantly you can determine, down to the penny, your return on investment; online marketing is performance based. The amount you spend directly correlates to how many viewers converted to customers. It’s that simple.
ALLTECH ENTERPRISES has the expertise to manage you pay-per-click campaign, optimize your site for organic search , and optimize your presence within the social media networks . Each has its advantages, some more applicable to specific industries than others. Find out which one or all are right for you
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results.
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC
Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event.